Yeah, I know most of you know more about Social Media than I - and a lot of people in advertising - do.
Agencies are taking different routes to get up to speed. This video surveys just a few strategies, including "BBDO, (who hires) young mentors to teach all their executives how to Facebook, blog, Twitter and otherwise function and think like authentic social-media players."
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
1 comment:
Okay. Watched. What I need to find is an "Idiots Guide to Facebook." I'm on it. I have friends but damned if I've figured out how to leverage it.
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