skip to main | skip to sidebar

fishlanguage

Advertising hero Howard Gossage wrote: We don't know who discovered water, but we're pretty sure it wasn't a fish. Advertising's challenge: understand the flowing waters that we all swim in. Jeff Goodby, co-founder of Goodby, Silverstein & Partners, once wrote an ad aimed at ad students that, among other things, coached rookie admakers to learn the language of fish in order to create better advertising. Grab the SCUBA tanks, we're going in.

Tuesday, June 17, 2008

Everything I Learned About Google in China...

I learned here.
A series of videos by the man who knows.

Posted by Greg Pabst at 10:40 AM

No comments:

Newer Post Older Post Home

Subscribe to: Post Comments (Atom)

the blogger

Greg Pabst: is Program Director of the University of San Francisco's Advertising Major and Minor and is an Instructor in Communication Studies at USF where he currently teaches advertising and public speaking. He has been adviser to the USF student American Advertising Federation chapter since 2000 and recently became adviser to USFtv. He has served on the national AAF Academic Committee since 1999. He is currently Past-Chair of that committee. He’s a 30 year veteran of advertising and allied businesses, including as president of Evans Communications/San Francisco and as a director of the EvansGroup board; he was a Vice President at Ketchum Advertising; and an Account Supervisor at Saatchi & Saatchi/San Francisco. Greg also operated his own small ad agency and was an ad client as VP/Advertising for grocery chain Lucky Stores, a 280-location subsidiary of American Stores. He's held management positions in media as a marketing director for Bonneville Broadcasting, et al, and founded and operated a media marketing consultancy. A historian by training, Greg has led history and architecture walking tours for San Francisco City Guides since 1988.

View my complete profile

links

My Facebook Page
A pretty big Ad Links page
Another big links page
Preparing to search for a job in advertising
One of my advertising heroes
Another ad hero

blogs of note

Adrants

When is the Best Time of Day for Selfies? - [image: man_plane_glider.png] If you like taking a selfie or two, you'll know that lighting is everything. It's crazy the impact lighting has on the outc...
1 week ago
Adverblog

Watch Movie Online The Hitman’s Bodyguard (2017) - The Hitman’s Bodyguard (2017) Released August, 08 2017 6.6 Director : Patrick Hughes. Cast : Ryan Reynolds, Samuel L. Jackson, Gary Oldman, Salma Hayek, ...
6 years ago
Advertising Age - Garfield's Ad Review

How to bridge the gap between today CTV’s opportunities and reality - Integrating mobile insights into CTV ad campaigns, and fostering direct relationships with neutral partners, can solve streaming’s ad-buying challenges.
7 hours ago
Darwin's California Cat Presents the 15-Minute Man

The Last Days of Robertson Also Known as the Two-Fisted, Fighting Poet Doc - [image: Two-Fisted Tales] Two-Fisted Tales (Photo credit: Wikipedia)First let us unpack the title of this post. "Two-fisted fighting poet doc" is from a Si...
6 years ago
Gawker

How Things Work - Gawker.com is shutting down today, Monday 22nd August, 2016, some 13 years after it began and two days before the end of my forties. It is the end of an ...
7 years ago
Jaffe Juice

Sunshine, Magic and the Value of Optimism - Welcome back to another tl;dr of "Joseph Jaffe is Not Famous", with your host, the not famous Joseph Jaffe! In the show, we talk to some pretty interesting...
1 year ago
silver in sf

gone - gone: Mick Mulvaney, Acting White House Chief of Staff, fired.
4 years ago
ThirdWay Advertising Blog

-
usf journalism blog

Amanda Van West Writes about Her UK Masters - I'd definitely recommend getting an advanced degree abroad! It took less than a year, and the degree is valid in the US. Yes, I'd say there's value in gett...
13 years ago

blog archive