For those of you that I haven't already sent this: results!
A woman that I hired almost 30 years ago - and who climbed all the way to CEO of Publicis Dialog/San Francisco wrote:
What do you think?
Advertising hero Howard Gossage wrote: We don't know who discovered water, but we're pretty sure it wasn't a fish. Advertising's challenge: understand the flowing waters that we all swim in. Jeff Goodby, co-founder of Goodby, Silverstein & Partners, once wrote an ad aimed at ad students that, among other things, coached rookie admakers to learn the language of fish in order to create better advertising. Grab the SCUBA tanks, we're going in.