When I was at the American Advertising Federation annual meeting a couple of weeks ago I was given a demonstration by a Berkeley company called neurofocus of a device that seems to "read" the brainwaves of a subject who is watching ads. A graph told us which parts of the ad were watched with most interest and/or emotional impact.
Today National Public Radio's Morning Edition broadcast a feature story on the device and the people behind it.
Here's their website, too.
At the meeting in Atlanta, I asked the Director of Events and Digital Marketing (according to her card) if I could bring some students on a field trip to see this thing work. She said OK.
Would you like to go?
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2 comments:
if i still have my student id... i am technically still a student right???
I assume that the people that make the technology would like lots of people to see it.
GP
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