Internet ads to promote McCain and Obama? You bet! Under the radar? In some cases.
Here's an interview with a major player in each camp on their Media Strategy recorded for this morning's NPR program Weekend Edition Sunday: "Subtle Internet Ads Send Targeted Political Messages."
And McCain says he can't send an e-mail... hmmm.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
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