In this morning's MediaPost TV Board, Mitch Oscar writes about "co-opetition," in which several unlikely media bedmates - including the RIAA, the bad cop in music-sharing who are now working with with the Internet Service Providers who have been the "enablers" of free downloading, but may now become the good cops.
Lots more examples are also cited.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
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