I was at the American Advertising Annual Conference two weeks ago - acting as an "official" at the National Student Advertising Competition - and saw the winning campaign.
A good concept, a great presention and a solid execution from the Syracuse University team put them on top.
This morning's MediaDailyNews has the wrap-up story.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
-
[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
No comments:
Post a Comment