Go figure.
Unilever's new CEO, Paul Polman, banks on increased advertising and marketing - and comes out smelling sweet as, if not a rose, at least like AXE Revitalizing Shower Gel.
Here's the story on this morning's adage.com.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
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