Lay's Chips Jump On "Locally Grown" Bandwagon

Here it is, an advertising installation on the ceiling of Chicago's Jackson Tunnel:

It's to remind you that your bag of Lay's Potato Chips are made from locally grown potatoes (or at least USA grown spuds).

Question: do people who eat potato chips care about where their crispy deep fried tuber flakes grow?

I don't think so.

Do you?

Here's the story on today's AdRants.

Got to love ad installations, though. Brings out-of-home alive with it's "You never saw this before" panache.