At the AdAge "Women to Watch in Advertising" luncheon, Tiffany Kosel, CD at Crispin, Porter & Bogusky, speaks up on the above question.
It's a 3-minute AdAge, so hang around for the finish - which is true as well as funny.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
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