P&G Never Misses a Marketing Opportunity

Here's a pretty good example, an article in yesterday's New York Times by Andrew Adam Newman that shows how thorough the marketing process is at Proctor & Gamble when presented with an opportunity.

Dawn dish washing liquid has become the "soap of choice" by people who rescue sea birds after an oil spill. The article illustrates a case study in P&G Integrated Marketing Communications and show how each touchpoint works to re-enforce the others - the TV spot, the Facebook page, and the donation campaign.

Links all over the place. I especially liked the quack at the end of the TV spot.