It's Fun When Creativity Comes Alive

Concepting creative is the lonely side of creativity. It's just you and a partner sweating out new ideas. But once you get your client's approval, it's suddenly a team sport. You hire a production company to be your partners in bring your ideas to life, and while production is terrifying at times, it's also a whole lot of fun.

Here's a case in point, a photo shoot for Volvo (by Morawski & Company - posted on LinkedIn) that got me remembering just how much fun it was.