The Worst TV Spot I've Seen In a While

Once upon a time, there was a TV show in San Francisco called Dance Party. Now, this is before I moved to San Francisco, but I'd heard of it from locals. Kathleen - my spouse - remembers it vividly. Remembered that it was on channel 5 and watched it all the time.

My friend, Dennis Rosselli - who went to Riordan - remembers that if somebody showed up to high school wearing a tie, every noontime wag would holler, "Hey, look who's going on Dance Party after school!"

So that's the background for AdGabbers critique this morning (I wonder if Steve Hall, is from the Bay Area, too?) of an unusually bad commercial. Or is it that bad?

Strategically, it's aimed at bay area boomers like Kathleen and Dennis who may never have heard of Weaver's before but would recognize Dance Party in an instant and - so the advertiser hopes - will remember the name. Might work, but not much brand building here, however.

I suspect that KOFY Channel 20 made the "retail" spot for Weaver's Coffee & Tea - which I had no knowledge of until seeing AdGabber. Not a bad media plan, though, with costs down due to the economy a local TV buy is probably pretty efficient.

Turns out John Weaver is a local aging surf dude who learned to roast coffee at Peet's, where the Starbucks guys trained.

I'll look for the brand, but hate the TV spot. I guess it might be working, already.

Is It a TV Spot Or a Video Game?

It's a spot for Veuve Amiot, and Ad Grabber says it's an "Ad So Weird It Comes With A Quiz."

I agree.

First, the quiz:
(My orientation question)
From who's point of view is the spot shot?
(The rest from Steve Hall/AdGabber)
What's for dinner?
What's the woman in the mirror doing?
What's that liquid in the metal tub?
What creature is on the body builder's shoulder?

Then, the TV spot produced by Amsterdam ad agency THEY:



Answers?

Why is it always the same hands?

Look here for more video from THEY...

Swedish Bikini Team Takes A Back Seat - Waaaaaay Back

A Guinness ad, just released in Jamaica, makes beer advertising respectable again.

Remember the Budweiser Clydesdale horses? How about "Tastes Great" vs. "Less Filling?" No? You're probably not old enough to have seen those.

How about "Wazzup?" Also Bud. Also remarkable.

Well Guinness, who taught us how to spell EVOLUTION backwards, is back with a thinking person's beer ad. Let me know what you think!!!


Find more videos like this on AdGabber


Guiness takes time, we all know that. And Guinness takes time to think about that.