Tivo to Deliver Almost Immediate Gratification

Let's say, you're watching sports on TV. A commercial for Domino's Pizza spot reminds you that you're hungry. Used to be you'd have to dial the phone and wait to put in your order.
More recently, if you're a "heavy user" you might have the number in your cell phonebook and think that's innovation.
Got a Tivo? Soon all you'll do is punch a few keys and your favorite peperoni-topped favorite is on its way. Here's how.
Thanks to MediPost for the article.