Burger King's advertising - from the almost-always-brilliant Crispin, Porter + Bogusky - gets a lot of attention, but isn't closing in on the category leaders.
Here's the story on this morning's AdAge online.
Why doesn't good advertising always equate to more business?
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 year ago
