Film maker Spike Lee, who launched his own ad agency called "Spike DDB," in 1996, is at the same time a sharp critical analyst of the advertising business.
He was recently interviewed on creativity at the Cannes International Advertising Festival and said - among other things - "they better start hiring some of these young people quick before they start their own agency and put 'em out of business." Here's the video highlights of that interview.
Here's a blog entry, written from Cannes, in which Lee asks the question, "With user-generated content, who needs ad agencies?"
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Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
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