This morning's post is a "how to" on launching a successful viral video. The case studied is the much seen Gorilla Drummer for Cadbury.
Here's the link to the critique.
And if you haven't seen it - or would like to see it again, I know I did - here's the video:
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 year ago
