Today's blogs serve up a heapin' helpin' of old ideas applied as new solutions.
Casting dead celebrities in ads seems more than a little creepy to me, including this magazine campaign using look-alikes for Armstrong Floors (New York Times).
Then Citibank - in deep trouble - dusts off a shiny former slogan to better light the way back home (ADWEEK magazine).
And lastly, BMW/Spain hits the road with a copy of Jack Kerouak's On the Road (thanks to AdGabber).
But sometimes it works.
I think it was the incomperable Yogi Berra who said, "Nostagia just ain't what it used to be."
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
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