Wednesday, June 11, 2008

Everything old is new again.

Today's blogs serve up a heapin' helpin' of old ideas applied as new solutions.

Casting dead celebrities in ads seems more than a little creepy to me, including this magazine campaign using look-alikes for Armstrong Floors (New York Times).

Then Citibank - in deep trouble - dusts off a shiny former slogan to better light the way back home (ADWEEK magazine).

And lastly, BMW/Spain hits the road with a copy of Jack Kerouak's On the Road (thanks to AdGabber).

But sometimes it works.

I think it was the incomperable Yogi Berra who said, "Nostagia just ain't what it used to be."

No comments: