Yeah, I know I should be all about Budweiser today but, excuse me, media covers this is as if the Belgians had bought the Lincoln Memorial and the Grand Canyon. Steven Colbert opened the Colbert Report last night with a pretty funny bit mourning the loss of that Great American Asset, Anheuser-Busch:
Click the video.
Truth is, Bud isn't a very good beer, but it's a product that's been been gorgeously marketed and advertised year after year (remember the Bud Bowl spots in the Super Bowl? Genius!). Though they never did get Michelob sorted out.
So on to more important issues. The return of Mad Men! For those of you keeping up, Season 2 starts two years after Season 1 ended. If you didn't know that you're seriously lagging behind on your MM FAQs.
Meanwhile here's some news on how the series is being marketed - almost as well as Budweiser has been.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
1 comment:
Watched it first time through and then watched it again on demand and am now watching it *again* on demand. I am surprised how well it holds up. One *savors* the dialogue, particularly knowing the pre-advertising origins of Don Draper. NYC in the 50s was my idea of heaven when I was growing up -- odd given the fact I was a little Fundamentalist boy whose conception of NYC and Madison Avenue was something I acquired out of the corner of my eye, from tv and movies and some trickle down from the odd novel. Of course, it's terrible how the MadMen are racist, sexist, smokist, drinkist bastards. But if sin isn't tempting, what's the point.
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