TV looking to Change the Pattern of Your Fridge, Bathroom Visits

It's all about "engaging" you with commercial messages.

“If I could get half those people to turn their heads toward the screen, I’ve significantly increased the value of my client’s commercial,” said Kris Magel, senior vice president and director for national broadcast at Initiative, a media agency owned by the Interpublic Group of Companies.

As a result, you'll be seeing all sorts of stuntifying on both on-air and cable as the 2008-09 TV season begins.

Here're the details.

[Only 20 more days until Mad Men, Season 2 begins on AMC.]