On NPR's Weekend Edition Saturday, guest Seth Stevenson - ad critic for online magazine Slate - opined that recent ads are adjusting to consumers moods about the economy.
Audio: 3 minutes, 57 seconds
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
1 comment:
Read a article in New York Review of Books about the degree to which Obama economic advisors are behavioral economists, who understand the degree to which "economic man" is irrational. Ad folk been knowin' that, right?
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