Saturday, July 5, 2008

Ads Use Hard Times As Reason-To-Buy

On NPR's Weekend Edition Saturday, guest Seth Stevenson - ad critic for online magazine Slate - opined that recent ads are adjusting to consumers moods about the economy.

Audio: 3 minutes, 57 seconds

1 comment:

....J.Michael Robertson said...

Read a article in New York Review of Books about the degree to which Obama economic advisors are behavioral economists, who understand the degree to which "economic man" is irrational. Ad folk been knowin' that, right?