Good Question!

Is Google a media company? Really good question.

Well, if it sounds like a duck, walks like a duck and smells like a duck - it probably is a duck.

Over the last couple of years it's started to walk, look and smell like a probable ad agency. They've been hiring hot shot creative and media sales people and have been brokering newspaper space and radio time.

Now, says the NY Times, it's launched Knol, which might be one degree from creating content.

Sniff around. Do you smell a duck?

Meanwhile, does getting into the duck business shore up the Big G's "organic growth?"