In the past, TV shows produced for summer viewing were sometimes able to make audience waves big enough to surf right into the fall line-up. And reality shows often led the way.
So far no summer of '08 reality offering has attracted much attention. The Olympics, probably the greatest reality show on earth, are roaring into town tonight, but that show is a one-off pageant and over by the 24th - not intended or designed for the fall season.
Here's the report card so far as graded by John Rash, senior VP-director of media analysis for Campbell Mithun, Minneapolis. For more, see rashreport.com.
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The effectiveness of marketing strategies hinges on one fundamental
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