First There Was Speed-dating, Now it's gone Mass Media

I just got back from Washington DC to find this.

A former ad agency professional is looking for a mate, and is collecting donations to buy a Super Bowl ad, in order to snag one.

A little creepy? Yes. Bound to get attention? You bet! Note the "charity" aspect of this campaign - and she's already appeared on NBC's Today Show.

Looks more like PR than advertising to me.

From this morning's LA Times.