Steve Nash of the Phoenix Suns took the court in this year's All Star Game in a pair of shoes made from assembly-line scraps from one of its Asia suppliers.
Here's a 3 minute video from AdAge.com in which shoe designer Kasey Jarvis tells the tale and shows the shoe.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
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