Tuesday, July 28, 2009

What's a Song Worth?

Well, how much would you pay for it?

That's a question that an online music vendor is working on right now.

On Monday, The Orchard announced an agreement with Digonex Technologies Inc., described as "a company that gathers sales data, analyzes purchasing behavior and sets new prices that," according to its Web site, "hit the 'sweet spot' where consumer demand and market potential meet."

In other words, the tunes in this orchard will be priced based on how ripe you - and other buyers - think they are at the time you're shopping for digital music. Hmmm.

Here's the story from yesterdays National Public Radio program, Morning Edition. Read - or listen - here.

What's more, Digonex - which calls this scheme Dynamic Pricing - is confident that other things, including concert tickets and shoes, can be sold the same way.

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