Leno Show Backed by $10MM Campaign

We talked - last week - about NBC and its desperation to save production money by "stripping" a Monday through Friday show from 10 to 11 pm starring Jay Leno.

Looks like the network is as serious as a heart attack.

NY Times advertising columnist, Stuart Elliott, explains NBC's predicament and the "off channel marketing" strategy that the network hopes will make this balloon rise.

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