We talked - last week - about NBC and its desperation to save production money by "stripping" a Monday through Friday show from 10 to 11 pm starring Jay Leno.
Looks like the network is as serious as a heart attack.
NY Times advertising columnist, Stuart Elliott, explains NBC's predicament and the "off channel marketing" strategy that the network hopes will make this balloon rise.
nytimes.com may require a free registration to see this article.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
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The effectiveness of marketing strategies hinges on one fundamental
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