We talked about Starbucks in class on Wednesday. Here's another point of view: author Kevin Maney thinks Starbucks big mistake was when it tried to be both a special experience (the music, purple chairs, the Italian cup sizes, etc.) and convenient (one on every corner) at the same time.
A pretty interesting thesis. Get the story here.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
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