Twitter is here...

... but I don't care what you're doing now.

"Creating cold fusion in a mayonnaise jar?" Nope.

"Casting a curse on my Ex while making a sandwich?" Not interested.

"Reading Homer in the original Greek?" Not even close.

But the potential of the technology is pretty impressive. Here's a couple of people who are making the tweeters sing:

- Nestle is inviting Moms to play along with the home vrsion of the game. They can post tweets within JuicyJuice ad units that can appear anywhere on the net.

- And this one is all about how and why Twitter works. Carri Bugbee is a PR practitioner in Portland, Oregon and she's founding a Twitter Advertising Agency. She believes that the medium works because it quickly connects people with similar interests. (AdAge video)

As Spock* says, "Fascinating!"

(*I saw the new movie. It's great.)